Generating today's content kit from your profile and the daily market feed…
Section 1 of 10
Identity & Licensing
Your name, credentials, and contact info — this goes into your compliance block and branding throughout the dashboard.
Personal Info
Used in day-to-day display (e.g., "Built for Sarah")
Company / Brokerage
Dashboard Branding
Appears in sidebar header
Used for accents throughout the dashboard
Licensed States
Section 2 of 10
Market & Niche
Define your target markets, loan specialties, and unique value proposition. This shapes your scripts, prospect finder, and content strategy.
Loan Types
Client Niches
Geography & Markets
Unique Value Proposition
This becomes part of your realtor outreach script and content themes.
Section 3 of 10
Systems & Integrations
Connect your LOS, Google Sheets pipeline export, and other tools to make the dashboard work automatically.
Email & Calendar
Used for Gmail/Calendar integration
LOS & Pipeline
📖 How to get your Arive API key
- Sign in to Arive at app.arive.com
- Click your profile avatar (top-right) → Settings
- In the left sidebar, click Developer (or API Access depending on your plan)
- Click Generate New API Key — name it "Mortgage at a Glance"
- Set scope: Read access to Loans + Borrowers is enough
- Copy the key once — it begins with
arv_and is only shown one time - Paste it above. Don't worry if you skip this — you can add it any time in Settings.
Don't see "Developer" in your Arive settings? Your brokerage admin may need to enable API access. Contact Arive support: support@arive.com.
Section 4 of 10
Daily Schedule
Choose which activity blocks you want in your Daily Success Plan. These become your daily checklist in the dashboard.
Schedule Blocks
Non-Negotiables by Day
Section 5 of 10
Voice & Scripts
Define your communication style. This shapes your outreach scripts, realtor pitches, and content tone.
Communication Style
This becomes part of your realtor pitch and prospect scripts
Words & Phrases
Section 6 of 10
KPI Goals
Set your daily, weekly, and monthly production targets. These power the KPI dashboard and scorecard.
Daily Activity Goals
| Activity Name | Daily Target | Points Each |
|---|---|---|
Weekly Goals
Monthly Goals
Section 7 of 10
Realtor Contacts
Add your current and target realtor partners. They'll be imported directly into your Realtor Acquisition tracker.
Realtor List
Section 8 of 10
Key Relationships
Add processors, title reps, financial advisors, mentors, or anyone else in your professional network to track and nurture.
Professional Network
Section 9 of 10
Content Strategy
Define your content pillars, hook bank, and social handles. This populates the Content + Marketing section of your dashboard.
Social Media Handles
Weekly Content Themes (one per line)
Each line maps to a day of the week Mon–Fri
SEO / AEO Topics
Hook Bank
Section 10 of 10
Review & Launch
Review your settings below, then click Generate to build your personalized Mortgage Command Center.
Summary
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